The planning phase of PR and Social Media Management can be invigorating - but it can also be frustrating. Here's why you need a plan - and how to make it stick. What a plan can do for you: The PR / Social Media Plan spells out the stories and content you will use to … Continue reading Why You Need A PR and Social Media Plan
Believe it or not, I get this question from time to time. Yes, there is a formula. Like all pieces of writing, a press release is a combination of 'art and science' - but here I will attempt to lay out a formula which you can use to get started! The Headline - The first … Continue reading How to Write a Press Release
Here’s some guidelines: if your interns are posting that they are engaged or that it’s someone’s birthday today, you need help! If you haven’t posted in a week or a month, you need help. If you haven’t posted in a year, please, delete your account and start over!
Do you remember the Tylenol crisis? 7 people were murdered by unknowingly taking Tylenol that was laced with potassium cyanide in the Chicago area in 1982. While the perpetrator and the motive remain unknown, the deaths were due to drug tampering. Did Tylenol go under? Certainly not. The drug maker was prepared for a crisis … Continue reading What Constitutes Crisis?