J&J Leadership Newsletter, Messaging and Intranet Development


Riot PR worked with the leadership team at Johnson & Johnson’s Quality & Compliance division to catalogue and communicate to its 7000 members its work on leadership programming for high performing leaders.

As part of this program we worked with scientists and J&J leaders globally to generate a monthly newsletter with 7 to 10 separate articles on leadership projects, global sites, leadership class activities, programmatic components and updates. The project was ongoing for three years, for the Johnson & Johnson Executive Quality & Compliance Leadership Development Program.

In addition, we worked with their internal team to redesign and rewrite the Quality & Compliance Leadership Programs’ intranet. Facets of this included tips from the CEO, perspective columns, offerings, as well as articles describing projects completed by the leadership program’s participants.

Riot PR worked with J&J groups globally, and specifically with its leadership team in Dublin, Ireland and New Brunswick, NJ.

California Association of Physicians

Our team worked with CAP, the California Association of Physicians, on public relations outreach to spread the word about the Associations work, lobbying efforts, and news. Located in Los Angeles, California, CAP is a unique type of association. The group provides liability insurance to physicians in California, and its mission through public relations was to enhance its image in the areas it served, and to expand its reach throughout various markets in California.

Through a variety of news-generating tactics, we were able to boost visibility of the Association, spread the word to members about its good work, and assist them in entering two new markets.

CDC’s National HIV Testing Day: National Issue Campaign

CDC Logo

The Dept. of HHS / US Center for Disease Control and Prevention selected our team for a second time (2006 and 2003) from a field of large national agencies to drive its 12th annual National HIV Testing Day ‘call to action’ campaign. The aim was to create a crescendo of layered messaging in media across the Top 20 markets that would resonate with potentially affected people from highest risk demographics (teens to young adults and adults of Latino or Black origins). We achieved spectacular results including media coverage with almost 100 percent saturation of the Top 50 US markets. The program used television and radio PSA’s, as well as podcasting and websites, to add a contemporary, fresh appeal. The creation and placement of national, bi-lingual video and audio PSAs as well as podcasts with high-profile entertainers Salma Hayek, Dennis Haysbert, Nick Cannon, Laura Ceron, Judy Tenuta and Latina talk show host Cristina Saralegui, have already achieved 2,500 hits for the podcasts. We introduced this formula of celebrity spokespersons in 2003 and it proved highly effective then: more than 285 million people across the United States were reached through public service messages and inquiries to the new website soared by 1000%. For our work, we received a commendation from First Lady Laura Bush.