Influence

Social media can be a powerful tool for spreading the word about your company, products, or services. Here are some ways social media works to promote your company:Increased Brand Awareness: By creating profiles on various social media platforms and sharing engaging content regularly, you can increase the visibility of your brand to a broader audience. … Continue reading Why social media is the most powerful tool in your Pr toolkit →

PR Daily and Ragan celebrated this years 2022 Social Media & Digital Awards, honoring the best teams, communicators, and campaigns across social media channels. Held at the Yale Club, The winning campaigns were consistent around building engagement, meeting educational goals and elevating their brands. It is always important to stay up to date on trends … Continue reading pr daily’s 2022 social Media winners →

The planning phase of PR and Social Media Management can be invigorating - but it can also be frustrating. Here's why you need a plan - and how to make it stick. What a plan can do for you: The PR / Social Media Plan spells out the stories and content you will use to … Continue reading Why You Need A PR and Social Media Plan →

Believe it or not, I get this question from time to time. Yes, there is a formula. Like all pieces of writing, a press release is a combination of 'art and science' - but here I will attempt to lay out a formula which you can use to get started! The Headline - The first … Continue reading How to Write a Press Release →