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What Constitutes Crisis?

Do you remember the Tylenol crisis? 7 people were murdered by unknowingly taking tylenol that was laced with potassium cyanide in the Chicago area in 1982. While the perpetrator and the motive remain unknown, the deaths were due to drug tampering. Did Tylenol go under? Certainly not. The drug maker was prepared for a crisis and took immediate action – pulling all Tylenol products off the shelves. Drug maker Johnson…