Winter, Wyman is one of the largest staffing organizations in the Northeast, specializing in permanent, contract and contract-to-perm staffing in Accounting & Finance, Human Resources, Information Technology, Investments & Financial Services and Software Technology.
Although Winter, Wyman was a solid company with a proven track record in their field, they had not done any outward public relations in a number of years. Riot PR embarked upon a one-year program in which we introduced Winter, Wyman’s market – job candidates, client companies and editors – to the Winter, Wyman brand beginning in April of 2006.
Over the next two years, Riot PR effectively built brand awareness for Winter, Wyman by implementing a sustained targeted media relations program resulting in placements in newspapers, business and industry publications such as The Wall Street Journal, The New York Times, Crain’s New York Business, The Boston Globe, New York Daily News, The Boston Business Journal, SI Review, Mass High Tech, Staffing Management, Woman’s Day, Workforce Management and Women’s Business Boston as well as online media such as Monster.com, Boston.com, MSNBC.com, and CareerBuilder.com.
Winter, Wyman has also appeared on NECN’s Midday News several times providing key insight on New Year’s job hunting techniques. Riot PR continues to provide services to Winter, Wyman.