For the 25th anniversary of the first diagnosis of HIV/AIDS in 2006, we were asked to reprise out 2003 award-winning public advocacy program to increase awareness for National HIV/AIDS Testing Day, which occurs annually on June 27th.  Having successfully introduced the use of celebrity spokespeople whose affinity with highest risk populations was strong, out bi-lingual call-to-action PSA Program for the Centers for Disease Control and Prevention as partner to the National Association of People with AIDS reached over 285 million people across the US and Puerto Rico, spiked inquiries to a new informational website ( by more than 1,000 percent and received industry recognition.