South Station, in Fall of 2013, embarked upon some key upgrades in order to ready the station to become a comprehensive travel hub on par with New York’s Grand Central. In order to do so, the bathrooms are being upgraded and various infrastructure upgrades.
The additions to Boston’s century-old landmark included CVS pharmacy,which covers two floors, a 40-seat airport-style restaurant , Tavern in the Square, and a Starbucks.
Riot PR is working with Equity Office Properties, who have a 30 year lease for South Station, and the MBTA to approve and distribute all communications actions. RPR is distributing all content by a “just-in-time” strategy, updating the commuting and traveling public in real time via Signage, Flyers, Public Relations and Social Media. Riot PR has also provided all services translated into Spanish as needed to inform the Spanish-speaking public as well.
Julia Davis, spokeswoman for Equity Office, successfully addressed an issue with construction when the stairs had to be unexpectedly shut down for renovations. Riot PR was able to notify the public quickly about the detour dates for the stairs close up.
The information has been regularly covered in The Boston Globe, Boston.com, BostInno, The Boston Herald, Wicked Local, MassLive.com, Banker & Tradesman, The Boston Business Journal, Social Media Wire, and South Station websites. The project runs from October 2013 to April 2014.