The Riot PR team worked with Inward Strategic Consulting to publicize the work of the internal branding agency, in particular with its work with major brands including WalMart.
In order to hit the major business media, the team sent out timely and news-oriented pitches on a regular basis centering topics on the idea of employee engagement and gratification, as well as many other relevant issues pertaining to employee engagement and internal branding. The articles and pitches included topics such as “The Power of Employee Engagement: A Competitive Edge in Today’s Economy” and “The Best Way to Build Brand Advocates? Recognize Them!”
The articles secured placement with SHRM.org, CMO.com, Training Magazine, American Management Associations’ MWorld Magazine, Incentive Magazine, MarketingProfs.com, Development and Learning in Organizations, and Network World.