Boston-based architectural firm Finegold Alexander hired RPR to consult on its branding and positioning in the market, as well as to design an outreach program that would tell the story of this 50 year old, historic firm that has touched the landscape not only of Boston but of many other unique properties throughout the country. Projects have included the Ellis Island renovation project, as well as Boston’s State House renovation, the Vermont State House, Holyoke Library, Christa McAuliffe library, Boston’s Hatch Shell, Project Hope, Rosie’s Place, the Alice K Wolf Center, as well as projects for prestigious universities including Harvard University, Boston University, Union College, University of New Hampshire, Colby-Sawyer College, Tufts University, Harvard Business School, Vassar College, and more.


Three years into the public relations and visibility program, the 50 year old firm has gone from being a relatively ‘well kept secret’ in the real estate market in Boston to a highly visible ‘renowned’ architectural firm, with write-ups in all of the major Boston media, as well as in national outlets including a Preservation Magazine cover story.